PROJECT SPOTLIGHT

Case      : Mobile World Congress 2012

Clients    : GSMA

Platform  : Junaio

TAB Worldmedia and Junaio (Metaio) have collaborated as sponsor partners to produce a mobile web-app with augmented reality features to support the pre-event marketing campaign of the Mobile World Congress of 2012. During the pre-event marketing campaign visitors pointed towards a mobile web-app and jumpstart two mobile augmented reality experiences. The first experience is to make the central campaign visual (the eye) come to live with an interactive augmented reality 3D model. The second experience is to project your self to the event using an interactive 360-degree view to explore the MWC 2012.

Click here to experience it yourself!